Pay No Attention to That Man Behind the Curtain: How Technology Has Made Traditional Advertising Obsolete - Patrick Griffin With Kevin Flynn, Griffi; Patrick Griffin With Kevin Flynn: 9781450219495 (2024)

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ISBN10:1450219497 ISBN13:9781450219495

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ISBN10: 1450219470 ISBN13: 9781450219471
Editeur : iUniverse, 2010
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Pay No Attention to That Man Behind the Curtain: How Technology Has Made Traditional Advertising Obsolete

Patrick Griffin With Kevin Flynn, Griffi; Patrick Griffin With Kevin Flynn

Etat : New. N° de réf. du vendeur ABLIING23Mar2411530341614

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Pay No Attention to That Man Behind the Curtain How Technology Has Made Traditional Advertising Obsolete

Patrick Griffin with Kevin Flynn, Griffi

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HRD. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9781450219495

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Pay No Attention to That Man Behind the Curtain How Technology Has Made Traditional Advertising Obsolete

Patrick Griffin with Kevin Flynn, Griffi

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HRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9781450219495

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Pay No Attention to That Man Behind the Curtain: How Technology Has Made Traditional Advertising Obsolete

Griffin With Kevin Flynn Patrick Griffin with Kevin Flynn

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Hardback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N° de réf. du vendeur C9781450219495

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Pay No Attention to That Man Behind the Curtain : How Technology Has Made Traditional Advertising Obsolete

Griffi Patrick Griffin with Kevin Flynn

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Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - So you've just come up with a new ad campaign. Love the spots! Too bad no one will ever see them-even worse-too bad no one cares! Why is it that so much of that stuff we immediately recognize as 'advertising' is so bad It's not just bad-well-it sucks. The reason: even though it's 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the '60s. The problem today Gone are the chain-smoking, bourbon-slugging, secretary-assaulting 'ad men' of the '60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Today's consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart. N° de réf. du vendeur 9781450219495

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Pay No Attention to That Man Behind the Curtain

Patrick Griffin with Kevin Flynn, Griffi|Patrick Griffin with Kevin Flynn

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnSo you ve just come up with a new adn campaign. Love the spots! Too bad no one will ever seen them-even worse-too bad no one cares! Why is it that so muchn of that stuff we immediately recognize as. N° de réf. du vendeur 447786308

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